The Link Intersect Report helps you identify high-value pages that are linking to your competitors but not to you. These pages are excellent link-building prospects, especially if they reference multiple competitors.
What the report shows
This report lists pages that link to your competitors, ordered by the number of distinct competitor links they contain.
For each referring page, you'll see:
Page URL
Page title
Number of distinct links to competitors
Number of distinct follow links to competitors
Moz Domain Authority (DA)
Moz Page Authority (PA)
When a page links to several competitors, it’s often a listicle, roundup, or resource page, making it a great candidate to reach out to for inclusion.
🔍 Check out this blog post for a complete guide on how to use competitor backlink analysis to find link opportunities.
Exploring competitor links
Clicking on the number of links reveals which competitors are being linked from that page. This helps you evaluate how relevant or natural a link to your site would be.
Shared backlinks visual indicators
Pages and domains already linking to you are marked visually:
A single green mark indicates that the referring domain already links to you.
A double green mark indicates that the specific page already links to you.
This makes it easy to spot which opportunities you’ve already captured and which ones remain open.
Adding prospect links
Clicking the star icon to the right of any link adds it as a prospect link, making it easy to track and follow up as part of your outreach.
Learn more in Understanding Prospect Links.
Using filters
The “Sharing” filter allows you to:
Hide all pages that already link to your site
Focus only on pages that don’t link to you yet
This makes it easier to prioritize pages for outreach.
Summary
The Top Referring Pages Report helps you:
Spot valuable link-building opportunities
Identify resource pages that link to competitors but not to you
Focus your outreach where you’re most likely to get a link
It’s a practical, data-driven way to grow your backlinks by targeting pages that already show willingness to link to similar content.