The Competitors Top Pages Report shows which pages on a competitor’s site attract the most backlinks. This gives you valuable insights into the content and strategies that are working best for your competitors.
What the report shows
Each row in the report represents a single page from your competitor’s website, along with backlink data, including:
Total backlinks – The number of links pointing to the page
Follow links – Number of backlinks with a follow attribute
Nofollow links – Number of backlinks marked as nofollow
Highest DA – The highest Domain Authority among all referring pages
Highest follow DA – The highest Domain Authority among follow backlinks
By default, the report is sorted by total backlinks, from highest to lowest.
How to access the top pages report
Click on Manage in the left menu
Click on the competitor that interests you
Click on the “View Top Pages” button at the top of the report
Using the top pages report for link building
The Competitors Top Pages Report is a powerful resource for understanding what kind of content attracts backlinks in your niche. It shows which pages on your competitor’s site have earned the most backlinks, helping you reverse-engineer their content strategy.
Here’s how to make the most of it:
1. Find proven linkbait content
Each top page listed in the report is essentially a proven piece of linkbait content—content that has successfully attracted backlinks. Look for patterns in the type of content that performs well:
Guides and tutorials
Industry studies or original research
Controversial or trending news
Lists of tools or free resources
You can use the URL filter to focus on specific content types (e.g., URLs containing /blog/, /tools/, or /resources/) and exclude irrelevant ones like /login/ or /pricing/.
2. Identify high-value opportunities
The report shows:
Total number of backlinks
Number of follow vs nofollow links
Highest Domain Authority of all linking pages
Highest DA among follow links only
Use this data to prioritize pages that:
Earned a high number of follow backlinks
Attracted links from authoritative sites
These are strong indicators of both topic demand and link-worthiness.
3. Create better content on similar topics
Once you identify a competitor page that’s performing well, ask:
Can I create something better, more complete, or more up-to-date?
Can I approach the same topic with a unique angle or fresh data?
Follow the Skyscraper Technique: find what’s working, then build something 2–3× better—more useful, better designed, more in-depth, and richer in media (videos, visuals, data, etc.).
4. Plan your outreach
Once you've created your own improved version of the content:
Click the number of links in the Competitors Top Pages Report to view the referring pages for that specific piece of content.
Export the list to CSV
Use an outreach tool to pitch your content to those same sites
These referring sites have already linked to similar content and are much more likely to link to yours if it’s clearly better.
Summary
The Competitors Top Pages Report helps you uncover which of your competitor’s pages are attracting the most backlinks—and why. Use this data to guide your content strategy, spot high-potential topics, and identify backlink opportunities based on what already works in your space.